Question 3: What kind of institution might distribute your media product and why?

Film distribution

We found three film distribution companies that we could use to distribute our film. These were ‘RedBus Film Distributors’, ‘Pathé’ and ‘Momentum Pictures’. All three of these film distribution companies are British, this would be appropriate as we want to distribute out film in the United Kingdom.  We chose these film distribution companies because they have released similar films. Momentum Pictures have released ‘Insidious’, ‘The Woman in Black’, ‘Insidious chapter 2’ and ‘House at the End of the Street’. Pathé have released ‘Blood: The Last Vampire’ and ‘The Cottage’. RedBus Film Distributors have released ‘Jeepers Creepers ‘and ‘Cabin Fever’.

Online Distribution

We decided to distribute our film on websites such as Netflix and LoveFilm. Netflix is an online service that for a fee of around £6, allows you to watch films and television programmes. We decided to use Netflix because it has become increasingly popular in the past couple of years. We know this because we conducted a survey in our media group and we found out that 50% of the class use Netflix. Netflix is mainly used by teenagers as it is available on different platforms; this is convenient and flexible as teenagers are using newer technologies. Older people are more likely to watch films traditionally. Netflix’s   target audience is male and females that are 17-60 years old. We also decided to upload our film trailer onto YouTube. We’re not uploading our whole film to stop piracy. An advantage of this is that YouTube is very popular and uploading the trailer can gain us recognition and is another way of advertising our film.  LoveFilm has a target audience of male and females of 30+. We decided to use LoveFilm as well as Netflix because even though our target audience is teenagers, it will still enable more people to watch our film.

Cinema Distribution

We looked at the most popular cinemas in the UK. We found that the most popular cinemas in the UK are Odeon and Vue. Odeon and Vue both screen the major blockbuster films which could be why they are most popular. Because of this, we decided to screen our film at Odeon and Vue. Odeon and Vue both have the same target audience, which is 18-65. This is good because if we distribute our film here, then more people are likely to see it. Mainstream horror films follow all of the horror conventions. In this sense, our film would be seen as a mainstream horror as follow the conventions. For example, it is set in an isolated location which is good for a killer, we also have a final girl, even though she is blond, she still has all of the assets of the final girl. We also have appropriate non-diegetic sound that creates tensions and suspense.