First of all, we used questionnaires and gave them to our target audience so we knew what they would expect to see in a horror film and what they would want to see in a horror film. This was a successful method because we could find out our target audiences opinions. After giving our questionnaire out, the main feedback we got back said that they would want to see blood, they’d rather it to be set in the woods/forest and they’d rather see a psychological horror. We took this into consideration and decided to include blood and have it set in the woods.
We made sure that we included the conventions that our target audience would be expecting. Such as, an isolated setting, tense non-diegetic sound, blood etc. We also included the characters that would be expected. Even though we had a final girl, we challenged the conventions in a way as Amelia is blond when usually the blond girl is the girl that is irresponsible and dies first. Even though you could not see the killer, we still had a killer and it was suggested that there was a killer when you see the hand on Amelia’s shoulder and she gasps.
People watch horror films because they expect to be scared and worried as to what will happen next. We left our film on a cliff-hanger to leave the audience wondering what will happen next and keep them wanting more. We also did not show the murderer which will keep the audience guessing.
We also appealed to our audience through our production and post-production. We used shots that would catch the audiences’ eye like the shot of Amelia touching the blood on the tree which not only looks effective but creates a sense of danger as the audience do not know where the blood came from or how it got there. 
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