Question 4: Who would be the audience of our media product?

Before creating our horror film, we looked at target audiences of similar films and we also did a survey to find out what age group is more likely to watch horror film. We found out that 15 to 25s are more likely to watch horror films.

Our target audience for our film are teenagers/young adults aged 15 to 25. Our film is aimed at both male and females but primarily males. We are aiming our film at people that are interested in the horror genre and seeking thrill. We are aiming at people that are interested in the horror genre because our film is a horror and it would only seem appropriate to aim it at these people.

One of the main reasons we chose to target a teenage/young adult age groups is because most of our questionnaires were answered by this age group. Even though we have a set target audience, we want our film to be available to as many people as possible so we decided to certify our film a 15. This allows more people to watch our horror and also allows us to make it a bit scarier than it would be if we’d have certified it a 12.

Our target audience are likely to shop at places such as ‘Hollister’, ‘Topman’/’Topshop’, ‘New look’ and enjoy finding bargains in Primark. They are likely to shop there because their target audience is teenagers/young adults so they are more likely to like the clothes that they have in those stores and therefore want to shop there. Our target audience are likely to enjoy teen horrors because they can relate to them and comedy horrors as it can take away some of the fear. Our target audience are also likely to enjoy socialising and watching team sports such as football.

After we decided on a target audience, we looked at the main themes and issues in similar films and what would interest our target audience. We did another survey to find out what people would expect to see in a horror film and what they like to see in a horror film. Because our target audience are a similar age to us, we found it easier to research our target audience’s opinions.

We felt that a younger audience was better to aim for as we already had a rough idea of what teenagers/young adults would like to watch. Although a more mature audience may be more creditable when analysing a horror opening, we felt that a younger audience would also have a more constructive say towards our film as horror films are usually watched by the younger generation and it would appeal to them more than it would to an older audience.